Hello, friends welcome to our blog on PURAADigital.com. So now today we will discuss what is keyword density mean number of using keyword in your webpages first you know for keyword density. You will have to know about the basics of SEO (Search Engine Optimization) and what is a keyword or how to use keyword in websites. In the SEO so many rules of using the keyword first, you have to clear about some keyword rules. So now in the blog, we will know all keyword rules.

what is keyword density

What is keyword Density

Keyword density is a very important factor in the ranking on the search engine. this is part of on-page SEO work and you do not know what is On-page SEO so you can click on the link and read the blog for knowing an on-page SEO work. Keyword Density Rules suppose that 1000 word content in your webpage so you can use 10 times your targeting keyword. means you can use ten times repeated key phrase target keyword in your webpage here some basic formula of check keyword density

  • (Number of keywords/ Total number of words) * 100

 if you want to rank your website and blog on any search engine so you need to know about some basics of SEO because without SEO you can not rank your website on the search engine. SEO is very important for our website. SEO is a Body and Keyword is Soul in the website. Now I telling you some basics of SEO where you can use your targeting keyword like – Title, Description, Keyword, Content, H1, images, URL, etc. I will explain everything you were you can use the right place of a keyword. If you are using unnecessary keyword in your webpage so you can get a penalty from google. In the search engine language called keyword stuffing a keyword spamming so please do not use unnecessary keywords.

What’s the perfect keyword density percentage according to Google

Here’s a myth:

If we use our keywords multiple times, we will rank higher in SERPs.

This can be bad, because Google may regard your page (and your site) as “keyword spamming“, which will result in an over-optimization penalty.

There is not an available exact percentage for better ranking.

Personally, 1 to 3% of the keyword density, as well as semantic keywords and LSI keywords, I like best.

Google suggests writing natural articles. Again, there is no ideal percentage, but placing your keywords in natural places will work better.

Watch this video where Matt Cuts bombs the Keyword Density of the SEO myth:

In short, you need to keep a good percentage of keyword density, which looks natural and is not stuffed.

This is one of the most common problems that I have seen in freelance writers. Once, I hired an author to write an article around a three-word keyword. He managed to add this keyword of three words 12 times. This article seemed like a big part of spam.

There are many online density calculators that you can use to calculate the keyword density. Try to keep your density at 1.5%.

So where you should put your keyword?

  • In permalink
  • H1 tag
  • H2 label
  • Meta title tag
  • Start of article
  • End of article
  • Add relevant images and use your target keywords as anchor text.

Again: Avoid increasing your keyword text to increase density.

You can use videos, slides, and other multimedia tools to make your content more informative and more presentable.


  • The density of the keyword is useful, but it is necessary to avoid stuffing.
  • The article should look natural.
  • Make your keywords and other important semantic keywords bold and italicized.
  • Use keyword variants (eg search engine optimization, SEO, search engine ranking).
  • Use the LSI keyword.
  • Use a WordPress SEO plugin to check keyword density (or online tool).

Finally, search engines are most interested in these other ranking factors:

  • What is the purpose of your article?
  • Is it informative?
  • How many social signals do your articles receive?
  • How many backlinks do you get?

Google gets hundreds of hints when ranking on the site. The density of the keyword is one of these signals. Getting it right will help, but doing it badly will not be good.

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