Hello, Friends welcome to our blog on PURAADigital today we will talk about the keyword in the blog we will go in the depth of keyword and we will know what is a keyword. When you search for keywords related to SEO, you are given information about keyword research. And of course, if you want to rank your page, searching for keywords is important. But it is also important to understand the basic premise of a keyword. And this is what I am going to explain here.
What is a Keyword in SEO
A keyword, or a keyword as some people call it, is a term that better describes the content of your page or publication. This is the search term you want to sort with a certain page. For example, when people search for this keyword or phrase in Google or other search engines, they should seek for that page on your website.
Suppose you have a website about Camera: you sell all types and Cameras. What to keep in mind when you buy a Camera and you share a review on the Camera presented by you at your online store. You are selling Digital Camera, so you have created a product category page on Digital Camera. Ask yourself this:
What kind of research do you want to be found for?
What do you think people will use in search engines to find you?
What will a search query look like?
Maybe [digital Camera], right? Because this keyword better reflects what’s on the page. If you had to explain the bottom line of your content, what would it look like? What words would you use? This is your keyword or key phrase – if it contains many words.
We use the term “keyword” all the time; This does not mean that it is just a word. Often, keywords are made up of many words. So when we talk about keywords, we often hear a phrase rather than a word.
Why the Importance of Keywords in SEO
One of the things Google sees when ranking a page is the content of that page. He looks at the words of the page. Now imagine this: if, for example, each word in a blog is used twice on a digital camera, then all words have equal importance. Google will not know which of these words is important and which is not. The words you use are clues to Google; It tells the content of the page or message to Google and other search engines. So, if you want Google to understand what your page is about, you need to use it often.
But Google is not the only reason why keywords are important. It is less important because you always need to focus on the user: on your visitors and potential customers. With SEO, you want people to access your website with a particular search term or keyword. You should enter your audience’s head and use the words they use when searching.
If you use the wrong keyword, you will never find the visitors you want or need, because your text does not match what your potential audience is looking for. But if you use the keywords demanded by the users, then your business can succeed. So, if you look at it this way, then your keywords should reflect what your target audience is seeing. With the wrong keywords, you will end up with the wrong audience, if none. So it is really important to have the right keywords.
How do you use keywords in your pages and posts?
At one time, you can add multiple keywords to your pages and publications, fill in old-fashioned keywords, and rank among search engines. But a text with many similar keywords is not pleasant to read. And because users find this type of copy difficult to read, Google also finds it terrible. So it became difficult to rank the results in Google by creating keywords.
So, what are the basic rules here? First of all, your content must be easy to read. Of course, you should use your keywords in your text, but don’t paste them in almost every sentence. In general, if your keyword contains 1 or 2% of all the words in your copy, you don’t overdo it. Make sure your keywords are well distributed in your text. Do not put all your keywords in the first paragraph thinking that you are done with this part of the optimization. Naturally, spread keywords on your page or message. Depending on the length of your page or message, use your keyword in one or two subtitles. And use keywords in your page title, first paragraph, and your meta description.
Now I think you have a common understanding of what is the keyword. This knowledge will help the keyword in your search, which is the next and important step!
9 Types of Keywords in SEO :
If you have prepared a list of keywords covering all the basic directions of your site’s activities, you can use the Keyword Finder to find the best combination of terms for each keyword in terms of quantity. Level of research and competition. Paste the keyword into the search line; Type when you think users can search for your product or service, then select the Keyword Search section. You will find two tables: the phrase match report and the associated keyword report. Depending on your goals, you can Collect both tables or just one with exact match keywords.
When you finish the keyword search phrase, it’s time to filter the results. Here, you have to include critical thinking and proper knowledge of the type of relevant keywords.
Commercial Keyword –
These are the main keywords that interest us. This is a broad range of different keywords that the site is likely to bring to real customers. The choice of a given keyword for the advertisement depends on the top of the site. On one hand, if a site sells a package, the keyword “travel guide” will have no value. But for a site offering free travel information that makes money through advertisements, it may be worth pursuing. A tip that will help you determine if the keyword is commercial: enter it into Google and see what types of sites appear in search results, indicating if you want your site listed among them Be and set it. There are paid advertisements. For this keyword. If this is the case, it means that other companies are benefiting from this keyword. Therefore, you can also use it.
Transaction Keyword –
Another type of keyword ideal for commercial sites. Compared to commercial keywords, transactional keywords indicate more targeted people to buy the product or service. This is when a person has already searched for information, made a decision, and is determined to make a purchase. These keywords include terms such as “buy”, “membership”, “for sale”. In general, these keywords are more specific; They may specifically describe the product or service: “neon blue unisex watch”.
Informative Keyword –
Many keywords generate a lot of searches, but if you use them to promote your site, they will not bring you conversions. Why? Because with these words, people are looking for information, for example, to support their idea of buying a certain product that they have already decided to buy, read comments or compare prices. You can distinguish these types of keywords from “interrogative words” as they typically are: “where”, “how”, etc. You have to get rid of these keywords because they are not commercial and probably will not pay you anything.
Navigation Keyword –
Other types of keywords you should be aware of. When Internet users enter a company or brand name, it means that they browse and search. They already know this company or product and want to find the right internet address to visit the site. These keywords are generally useful when the brand of the site is known and popular. However, in some cases, sites try to rank according to their competitors’ brands, but this usually does not work well.
By completing this step by pausing the navigation and information keywords, you may receive a list of keywords that you may consider using for your promotional campaign. Use this tip to optimize and optimize your search on SEO keywords.
Short Tail Keyword-
Short-tail keywords have 2 to 3 words. It is also called the main keyword. Customers use it in the first phase of a search for a particular topic. Its search volume is huge, but it is extremely competitive.
Long Tail Keyword-
The long tail keyword is made up of more than 3 words. This is generally more accurate than short-tailed keywords. Their search volume is lower than the keywords on the tail, but they compensate because they are significantly less competitive.
Short-Term Fresh Keyword-
If you are looking for new keywords, then you should think of something that is very frequently used in the current scenario. To attract more organic views from users, you can use sensitive amounts of recent keywords.
Long-Term Evergreen Keyword
Even though there is a lot of fluctuation in the search volume, the relevant and applicable keywords at any given time can be called long term long term keywords. Suppose you have created content using the evergreen keyword. If only after a few years, visitors can also search for it and help rank your website.
Product Defining Keyword
These are the types of keywords that describe the product. When viewers choose the product definition keyword, they are already in the initial stage of the purchase. They just need a little more information to click this payment button. So when you target the keywords that define a product, make sure to be as complete as possible.
Other keywords are client keywords, geo-targeting keywords, intent targeting keywords, and latent semantic indexing keywords.
Hi, I am Purushottam Kumar by Profession Blogger, Youtuber at “PURAADigital” Digital Marketer by passion by heart, Social Influencer. Helping People to succeed in the online world. All an all want to Live life King Size.